Braave Bra
B2C Saas, eCommerce ♢ FemTech Textiles ♢ Paris, France
3D scan tech support for humans with breasts.
Creative Direction
Brand Storytelling
Content Strategy
Verbal Identity
CX Research
Pitch Deck
Chat Bot (in-app)
Copywriting
Website
Email
Blog
Panel Scripting
Podcast Scripting
Onboarding Docs
Braave (formerly Fusion Bra) is an innovative lingerie company that creates made-to-measure bras using 3D scans and printing technology. As a French inventor, Claire was confident in her tech but did not know how to translate it into a brand narrative that would resonate with diverse American women. I would deliver end-to-end brand development, research, storytelling, content strategy, copywriting and creative direction across the website, blog and app (BreastID).
OBJECTIVES
Create a cohesive brand story with guidelines for messaging, tone, voice and overall ethos
Establish this single-product company as a thought leader on cultural, psychological and health issues affecting humans with breasts.
Revamp brand messaging across the website, BreastID app social media and email.
The website experience begins with a bold claim to reflect the brand ethos of empowerment and radical inclusion.
The site focuses on the who, what, and why of the brand through its origin story and compelling headlines.
Headlines highlight the features that make this innovative product one-of-kind…
…while the “Philosophy” page emphasizes that these brand values are non-negotiable.
Mobile-friendly landing pages introduce leads to the brand and capture their email addresses so they can join the story.
*The screenshots displayed here were taken just after implementation of my copy in December 2021. The copy on the current Braave website is not my work.