My Fab Finance
B2C eLearning ♢ Personal Finance ♢ Atlanta, US
Everyone has a money story. Play the hero in yours.
Brand Alignment
Customer Avatars
Engagement Strategy
Lead Magnet Creation
Email Nurture Sequence
My Fab Finance is an e-learning platform and community empowering women on their journeys toward financial freedom. I was hired during Q4 of its first million-dollar revenue year to strategically align brand assets, develop a new funnel for updated customer avatars, and create an engagement strategy for the newly launched paid membership community.
OBJECTIVES
Audit digital assets across web and social and create and deploy a membership experience survey in order to develop new customer avatars.
Interview c-suite and internal team in order to update the brand story and develop a fresh lead magnet in alignment with new customer avatars and brand voice.
Align digital brand assets, spanning e-learning products and coaching services, and funnel leads through a unique email sequence customized to their respective avatar.
