Asian Boss is a media tech startup on a mission to decentralize the news media by activating grassroots communities in Asia to become their own cultural ambassadors to the West. The co-founders had just closed a seed round of funding when they brought me on as their first founding team member. While my official title was Creative Director, the fast-pace of a venture-backed startup required me to wear multiple hats across content creation, strategy, production, team activation, human resources and project management. I owned the brand voice, led content strategy and managed video production at four locations across Asia.

OBJECTIVES

1. Spearhead end-to-end video production from researching, scripting and storyboarding to editing and proofreading subtitles to hit target of 12 videos per month.

2. Remotely build and manage satellite teams in New Delhi, Tokyo and Shanghai by establishing OKRs, onboarding via Slack, Trello and G Suite, and training a team leader in each country to standardize communication and expectations from HQ.

3. Create the earliest mockups for Mogao, Asian Boss’s community app by teaching myself InVision and Sketch despite lacking previous technical training in UX/UI.