A full-blown cultural experience doused in Southern sauciness.
Mission
Expose locals and international residents in Seoul, Korea, to Creole (and Cajun) food and drink while capturing the New Orleans party spirit. So I partnered with a neighborhood restaurant & craft cocktail bar to organize and host a monthly Louisiana-inspired food and beverage pop-up in Seoul. My metric of success was less focused on how much guests spent on menu items and more about how much they’d engage with other guests and the agenda. In addition to highlighting a different dish and drink each month, Mo’s Creole highlights include a raffle of Louisiana prizes and a dance-off New Orleans bounce music, Baton Rouge jigg tracks and Opelousas zydeco tunes. This was a chance to create and maintain a brand identity and voice that captured all of this. I wrote the menu descriptions and event invitations that we promoted on Facebook, which are below.
Cocktails. Culture. Cuisine.
Vol. 1: The Turn Up
Spice up yo Saturday afternoon with Mo's Creole in ya mouth, Louisiana tunes in ya ears and line dancing in ya body! Creole cuisine is debuting at Southside Parlor this Saturday for an end-of-summer turn up that's sure to set the roof on fire. This get down has been co-signed and blessed by Mo aka Monique aka Saucy Cinderella, so you know it's legit and finna be poppin'. Who dat? The Louisiana native and local icon who'll be slangin' the drinks and keepin' the vibes right. That's who. Come for the shrimp étouffée, frozen daiquiris and Big Easy vibez. Stay for the raffle prizes and Cupid Shuffle dance-off. Geaux hard or geaux home, folks.
Vol. 2: The Get Down
*PARENTAL ADVISORY* Back by popular demand, Mo's Creole is comin' at ya with round two of good eats, bangin' drinks and Big Easy beats. Kick off ya fall season RIGHT with a "Who Dat?!" inspired get-down. Seafood gumbo, frozen black 'n' gold daqs and beignet blowjobs to your heart's content. The playlist will be poppin' with Nola bounce music, jiggin' tracks and plenty of universal bops to get you quiet folks warmed up. Betta wear comfortable shoes, cuz folks are gonna be hittin' the Wobble and Backin' That Azz Up all across the dance floor. Louisiana native and certified hype woman Mo aka Monique aka Saucy Cinderella herself will be tootin' that thang up, slangin' the drinks and raffling off Southern goodness all afternoon. Welcome back to our regulars, and to the first timers comin' thru: viewer discretion is advised.
Vol. 3: Voodoo Vibes
Mo's Creole is haunting the heart of Seoul this Halloween night, y'all! Come thru and treat yaself to food and drank so delicious, you'll think ya taste buds are playin' tricks on ya. Vol. 3 is casting a spell on the city with our extra spooky chicken and sausage jambalaya and our big bad voodoo daq, clad with bone berry and not-ya-granny's ghost juju straight from the witch's cauldron. Monique aka Mo aka ̶S̶a̶u̶c̶y̶ ̶ *Spooky* Cinderella will be wobblin' it out on the dance floor, raffling off ~new~ prizes, and giving out 𝖌𝖍𝖔𝖚𝖑𝖎𝖘𝖍 𝖌𝖔𝖔𝖉𝖎𝖊 𝖌𝖗𝖆𝖇 𝖇𝖆𝖌𝖘 to everyone who wears the yellow Mo's Creole #STEADYSAUCIN wristbands from Vol. 2! Y'all better geaux hard in ya finest Halloween costumes (but if you don't, we won't make you geaux home). Welcome back to our regulars, and to the first timers: viewer discretion is advised.
Vol. 4: Flossy Fall
The number "4" may be unlucky in Korea, but Vol. 4 is gearin' up to be the best one yet! Get ya Thanksgivin' fixins fix and come thru flossin' in a room full of the freshest folks in town. This month we're slangin' legit Louisiana 𝐏𝐎' 𝐁𝐎𝐘𝐒 with your choice of fried oyster, shrimp or shroom (𝙫𝙚𝙜𝙚𝙩𝙖𝙧𝙞𝙖𝙣) fillings. Served on toasted French bread, dressed and with plenty of Crystal hot sauce to go around So bring ya mama, ya mans, ya neighbor, and that co-worker you don't even like, cuz there's somethin' for everybody to enjoy! We'll be debuting the ᗯᕼOᔕE Yᗩᗰᔕ Iᔕ TᕼIᔕ? — a yam-infused and marshmallow-topped shot inspired by Opelousas, LA, aka the Home of the Yambilee ! As always, stay fresh with this month's frozen daiquiri (spiced tangerine & kiwi basil) served in our signature go-cups while ya bust a move on the dance floor, make yo mark on our new ~MOments~ quilt, and enter our raffle for your chance to win an original Louisiana keepsake. Ain't no party like a Mo's party, and it's never too late to join the fun!
Vol. 6: Mardi Gras Get Down
Leap into 𝑴𝒂𝒓𝒅𝒊 𝑮𝒓𝒂𝒔 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝑴𝒐'𝒔 𝑪𝒓𝒆𝒐𝒍𝒆 𝒇𝒂𝒎 as we round off Fat Tuesday week in full New Orleans flair! Hop on our party bus and strap on ya seat belts, folks, because this ride down Bourbon Street might get a little bit bouncy. Back by popular demand, our ᴄʜɪᴄᴋᴇɴ ᴀɴᴅ ꜱᴀᴜꜱᴀɢᴇ ᴊᴀᴍʙᴀʟᴀʏᴀ is returning with bang. Topped with ᴄʀɪꜱᴘʏ ꜰʀɪᴇᴅ ᴄʜɪᴄᴋᴇɴ ᴛʜɪɢʜ, it's guaranteed to keep ya mouth watering and ya stomach full. On the drank side of things, we're twisting it up with our new𝙃𝙐𝙍𝙍𝙄𝘾𝘼𝙉𝙀 𝙋𝙐𝙉𝘾𝙃. A tropical twist of 𝖗𝖚𝖒, 𝖕𝖆𝖘𝖘𝖎𝖔𝖓𝖋𝖗𝖚𝖎𝖙 𝖆𝖓𝖉 𝖙𝖆𝖓𝖌𝖊𝖗𝖎𝖓𝖊, this Mardi Gras staple might just ~blow you away.~ We're also debuting an especially colorful shot trio, 𝓜𝓪𝓻𝓭𝓲 𝓖𝓻𝓪𝓼 𝓣𝓻𝓸𝓲, for those who survive the storm. If that's not enough to get ya bouncin' and jiggin' on the dance floor, then you bet 𝐌𝐨𝐧𝐢𝐪𝐮𝐞 𝐚𝐤𝐚 𝐌𝐨 𝐚𝐤𝐚 𝐒𝐚𝐮𝐜𝐲 𝐒𝐢𝐧𝐝𝐞𝐫𝐞𝐥𝐥𝐚 will get ya bustin' moves you didn't know you had! Don't forget to enter our 🆁🅰🅵🅵🅻🅴 for your chance to claim a Louisiana cultural icons as your prize.
Vol. 5: Creole Christmas
Heaux, Heaux, Heaux and Happy Holidays! Make this the hottest Christmas yet with Mo's Creole in yo mouth, doused in #extrasaucy holiday flare.We hope you've been dreaming of a 𝓻𝓮𝓭 𝓪𝓷𝓭 𝔀𝓱𝓲𝓽𝓮 𝓒𝓱𝓻𝓲𝓼𝓽𝓶𝓪𝓼 because we'll be dishing out Louisiana-style 𝒓𝒆𝒅 𝒃𝒆𝒂𝒏𝒔 (chock-full of smoked sausage and ham) served over 𝒘𝒉𝒊𝒕𝒆 𝒓𝒊𝒄𝒆. While you're chowin' down, stay cozy with our ꜱᴘɪᴄᴇᴅ ʀᴇᴅ ᴀᴘᴘʟᴇ ᴀɴᴅ ꜰʀᴏꜱᴛʏ ʟɪᴍᴇ ꜰʀᴏᴢᴇɴ ᴅᴀɪQᴜɪʀɪꜱ, served in a signature go-cup and topped with Fireside crystals to keep up the season's sizzle. Don't forget to enter our raffle for a chance to win a gift for yourself (or someone special) this holiday season! We're keepin' it Louisiana real with this month's raffle prizes, debuting Cafe Du Monde beignet mix and bringing Zatarain's seafood boil out of retirement. We're all about bringing folks together around good food and good ol' fashioned fun. That's what the holidays are all about to us, and we hope you'll join the Creole Christmas fun to experience it for yourself!
